What a difference a year makes. Miami’s fledgling condo comeback of early 2012 has evolved into a full-blown stampede, with developers racing to acquire developable sites and launch new projects and international buyers snapping up units ‘sight unseen.’
“There’s a line from Mad Men: If you don’t like what they’re saying about you, change the conversation,” said Tadd Schwartz, president of Schwartz Media Strategies in Miami and a former season-ticket holder.
Schwartz Media Strategies was brought on to manage the two-tiered PR & communications campaign surrounding the InterContinental Miami's $30 million facelift. Alisha Marks, VP at Schwartz, says the agency held launch parties and invited consumers and the media to get a first-hand look at the hotel's new technologies and experience the new restaurants.
According to Tadd Schwartz, a Miami publicist, Miami Dolphins owner Steve Ross needs to "press the flesh" when asking for public dollars surrounding Sun Life Stadium's roof/renovation campaign - in order for the Dolphins to really move public opinion, voters need to hear from the boss.
“Offering employees the option to work from home from time-to-time is something we do, but I know for a fact we work better and are more creative as a unit in the office where we are interacting,” says Tadd Schwartz, president of Schwartz Media Strategies.
To executives with Schwartz Media Strategies, being a best place to work – and having the best employees in the process – requires encouraging creativity. For Tadd Schwartz, the message is clear: “Start each day with a blank canvas, and have fun with what you do.”
Schwartz Media Strategies, a Miami-based public relations, marketing and social media firm, has added communications professional Yanet Obarrio Sanchez as a vice president and Julia Bennett as an account executive.