blogs

Today’s US district court ruling in Oregon aims to draw a distinction between “journalists” and “bloggers.” The decision is a bold move for the court, and a potentially impactful one for the national media landscape.

by Aaron Gordon, Vice President, Schwartz Media Strategies

 Unfortunately, the issue of ‘pay to play’ relationships in the media is nothing new: I once read that as many as 20% of marketers confess that they’ve purchased advertising space or entered into ‘marketing partnerships’ with publications to secure preferential editorial coverage – and that number has probably grown in recent years as many news outlets get “creative” in offering new marketing opportunities.

As public relations practitioners, we know business owners see the value of publicity and online/offline promotion of their organizations. But the reality is, the vast majority of small businesses can't afford to hire someone to help. What can an entrepreneur do on their own to spread the word about their company and services?